Archive for the ‘Website Development’ Category
Thursday, June 3rd, 2010
When using images on your website it is good practice to treat them as you would with text. Despite the fact that search engines spiders may not be able to see images like we can they can read items such as alt tags. By ensuring you optimise your images correctly you can help your website not only appear in the search engines for websites but for images as well. Here are two tips you should bare in mind when adding images to your website:
- Not everyone searches for websites on search engines, they will also search for other types of media such as images, videos or music. By giving your image the potential to appear highly in the image search results your website will have more chance of being discovered. Despite the fact the traffic won’t be as much as it would be from appearing in the web results any traffic is good.
- By adding alt tags to your images you will help assist websites users who may have bad eye sight. This is because most people who don’t have much vision or at all will use computer software that reads out alt tags added to images on websites. This gives them a chance to understand what they can’t see.
You should always ensure your images are optimised as much as you would for anything else on your website, not everyone has the privilege of sight as we have. Ensure that your images are named accordingly so search engine spiders can crawl your website and pick up everything that is contained on your website and give your site even more strength for your search engine optimisation (SEO) campaign.
Tags: Images, Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques
Posted in Search Engine Optimisation, Search Engine Ranking, Website Development | No Comments »
Tuesday, May 25th, 2010
When it comes to search engine optimisation (SEO) there are always different approaches that can be taken. This is no different for subdomains and subfolders. Both are used by websites throughout the Internet, but which is the best to use when it comes to SEO? There are different facts regarding both subdomains and subfolders which can be listed, these are:
Subdomains:
- Displayed in the URL by the characters after “http://” and the ones before “.site.com”
- Are viewed by Search Engines as totally unique sites independent of the parent domain
- Site Authority (in other words, the ability for the site and its subsequent pages to rank in the search engines) is not passed down from the parent domain
Subfolders:
- Represented in the URL by the characters after “.site.com/” and before “filename.html”
- Are viewed by Search Engines as a subdirectory within a site
- Site Authority is passed down from the main domain
By analysing the above facts it is clear that subdomains can make SEO campaigns much more of a challenge due to pages being viewed as unique sites. This means pages would need greater quality of content, promotion and more link building. This can prove very costly. The advantage of using subdomains is the ability to optimise separate pages rather than the whole website which means different keywords can be optimised on different pages.
I advise that you use subfolders if you don’t have a big budget or have topics which need extensive content, a separate navigation or a different design. If you do use subdomains then ensure that it is of great enough quality that it will collect links and stand on its own.
Tags: Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques, Subdomains, Subfolders
Posted in Search Engine Optimisation, Search Engine Ranking, Website Development | No Comments »
Wednesday, May 5th, 2010
If you own a website that has flash on it then you may have a problem on your hands if you don’t approach search engine optimisation correctly. If you don’t understand what SEO is then you may want to spend money on company who are specific to the industry, such as Weblinx Ltd.
You must understand first that search engines don’t rank websites manually, they are viewed by millions of bots that are programmed to check for certain criteria specified by search engines such as Google, Yahoo!, Bing. Flash may look appealing to people viewing your website but for bots it doesn’t exist at all, which is where your struggle may come from.
If your website is created by flash with no html content then search engines will have nothing to find on your website, therefore it will rank poorly to other html websites. Therefore there are approach’s that can be taken to ensure you are given a chance against other websites, but this can prove costly and may take much longer than it would for a html website. Approaches you can take to optimise your website are:
- Starting a link building campaign; amassing thousands of high quality links from relevant websites
- Create a HTML section on the website to contain information from the flash file
- Utilise social media & networking
- Create satellite sites
It is possible to optimise a flash website, but it’s unlikely the website will rank as highly as a html website due to more content being available to search engines to find. So if you are going to optimise your flash site then plan ahead and seek advice from SEO companies, but beware, if they tell you that flash websites are just as easy as html sites then they are lying, put the phone down and move on to the next one.
Tags: Flash, Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques, Social Media, Social Networking, Website Design
Posted in Search Engine Optimisation, Search Engine Ranking, Website Development | No Comments »
Monday, April 26th, 2010
Search engine optimisation determines whether your website will compete against other websites or not. Without SEO your website will be lost to the world and that means no matter how much effort you put into the design of your website it will go to waste whether you like it or not. The only problem with this is that some websites only concentrate on the SEO campaign and not on the websites design, which can affect the traffic level resulting in a waste of money. So how can you find the fine line to ensure your website reaches the level it should be to attract and keep visitors?
A website can rank highly for the best terms in it’s industry but that doesn’t matter if the website isn’t easy to use. I’ve come across websites in the past which have ranked number highly for my search queries but have been impossible to read, thus me moving on to the next website and so on. If this happens you will create a high bounce rate for your website which is not good. You must ensure it works correctly else you will lose a lot of traffic which you’ve worked so hard to attract.
Key areas to concentrate on in terms of design are navigation, accessibility and loading times. If your website can’t supply any of these three then it may as well seize to exist as it can become a nuisance using a website which is poorly designed. Ensure the linking structure on your website is easy to find and move around – if the navigation is like driving without a road then people will give up and move on to another website. Not everyone has the same benefits that we have, such as vision and hearing. By ensuring people with accessibility problems can still use the website will give your website a much better chance in attracting this audience. If your website loads slowly then people will give up and leave, it’s as simple as that. The quicker your website loads the better chance people will stay and a higher chance of ranking highly in Google SERP due to its recent announcement of determining page rankings by assessing page loading speeds.
If you have any other tips that can help people optimise the design of their website then leave a comment.
Tags: Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques, Website Design, Website Development, Website Optimisation, website performance, website seo
Posted in Search Engine Optimisation, Website Design, Website Development | 1 Comment »
Wednesday, April 21st, 2010
The quality of your content is vital for your search engine optimisation campaign, the better the quality the better your website will rank on SERP’s. An Internet marketing expert has looked at some key factors to consider when assessing the quality of your content to ensure it is done correctly.
Eric Enge from Search Engine Watch explained that on-page search engine optimisation can be useful when helping your website climb up SERP’s such as Google, Yahoo!, Bing, etc. but it should avoid the use of artificially levering in keywords.
By trying to include keywords as much as possible can makes articles impossible to read, which unfortunately is the same case for search engines as they are becoming increasingly adapt at finding content that is unnatural. This doesn’t mean you can’t include keywords in your content, but the limit of keywords should be revised to ensure content is readable at all times.
Before an Internet marketing campaign is created, all needs of the targeted audience should be met first. This will ensure that the Internet marketing campaign is needed as it can become a waste of money due to missing out simple things such as accessibility features, speed of page, etc.
For more information on how you can ensure you have eliminated all techniques to optimise your website read my previous post SEO requires out-of-the-box thinking.
Tags: Content Development, Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques
Posted in Search Engine Optimisation, Search Engine Ranking, Website Development | No Comments »
Tuesday, April 20th, 2010
Search engine optimisation (SEO) is one of the cheapest forms of online marketing, it is used by nearly every website which means there is always competition no matter what the industry. So how can you help your website add that extra oomph and beat the rest?
By repeating the same SEO techniques on your website like every other website you will be seen no different from any other site using the same keywords as yours. It doesn’t matter whether your content is different from every other site, if you are following the common trend then you are just as plain as a packet of original crisps. So back to the question asked earlier, how can you help your website add some flavour to it and rise above them all?
Answer – Think outside the box
Don’t just follow the same old “Add a meta tag here” and “Add an anchored link there”, think about your visitors. Not everyone has the same perfect 20/20 vision that you have (or may not have) so by helping ensure accessibility features are in place can help collect more traffic through supporting not-so-fortunate people. The speed of your site also matters now, as mentioned in one of my past posts (SEO is affected by your websites speed). Ease of use is also another priority which should be taken into account. If it is hard to move around the website or use different features then people will leave just as quickly as they enter.
A major example of thinking outside of the box is by including features such as flash, videos, sounds, etc. The more entertaining your website the more likely you will interest visitors accessing your website, so try to incorporate features not found everyday.
Tags: Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques
Posted in Search Engine Optimisation, Search Engine Ranking, Website Development | No Comments »
Monday, October 12th, 2009
One of the key mistakes that web designers make when building websites is the failure to include optimised title tags within the website coding. As they generally do not focus on search engine optimisation but instead on creating an aesthetically pleasing website, they could be forgiven for simply placing your company name within the title strings of your website.
Now…the problem with this is that you may have a fantastic website to look at but beneath the polished exterior, your website needs to operate like a well oiled machine. If you don’t take the correct measures to ensure the back end of your website runs as smoothly as the front end looks, all that hard work and money injected into designing your site will have been lost.
Here at Weblinx we take great pride in offering the help and assistance you will need to dominate the search engine rankings by correctly identifying your main keywords and adjusting each page of your site, so that each page is as unique and relevant as possible. Targeting products or services, Weblinx take great care and attention to create well laid out and easily identifiable coding that encourages search engine spiders to cache, with greater relevance, your entire site.
Basically stating the obvious now, choosing to create the right foundations for your site will have positive and long-lasting effects on your website, your hard-work and money spent on a great design remains uncompromised and above all search engines will begin to remember you for having a greater relevance over your competitors.
Using title tags, meta descriptions and well chosen keywords is the first step in creating the perfect search engine optimisation campaign for your business. Let Weblinx offer you our support and advice now and receive a free website health check today.
Tags: Keyword Analysis, meta descriptions, meta keyword, meta tags, Search Engine Optimisation, Search Engine Optimization, SEO, SEO campaign, SEO techniques, Web Page Layout, Website Design, Website Optimisation, website seo
Posted in Website Development | 3 Comments »
