Since Google updated its design it has included some new features which help narrow search results down to the most relevant websites. The better optimised the website the more relevant it will be to Google, thus always appearing highly for search queries when narrowed down. One feature Google has added to its design is called ‘Wonder Wheel’, which can be found when searching for web pages on the newly added sidebar.

The wonder wheel finds relevant keywords to your search query and displays them around the keyword, which is displayed as a spider diagram. This helps searchers find more relevant pages by finding search queries they may not have thought of at first. This will then continue to narrow the search results down until a website with the answer to the search query appears.

The reason why the wonder wheel can help assist your SEO campaign is simple. By finding new search queries you may not have included in your website you are able to find out who the competition is, what they do, and what keywords they are using. These new keywords can then be added to your search engine optimisation campaign, which will give search engines something new to crawl on your website. It is recommended to change your keywords every so often to keep search engines interested in your website, so by using the wonder wheel you are able to discover new keywords you may not have imagined existed before.