Posts Tagged ‘Website Design’
Wednesday, May 5th, 2010
If you own a website that has flash on it then you may have a problem on your hands if you don’t approach search engine optimisation correctly. If you don’t understand what SEO is then you may want to spend money on company who are specific to the industry, such as Weblinx Ltd.
You must understand first that search engines don’t rank websites manually, they are viewed by millions of bots that are programmed to check for certain criteria specified by search engines such as Google, Yahoo!, Bing. Flash may look appealing to people viewing your website but for bots it doesn’t exist at all, which is where your struggle may come from.
If your website is created by flash with no html content then search engines will have nothing to find on your website, therefore it will rank poorly to other html websites. Therefore there are approach’s that can be taken to ensure you are given a chance against other websites, but this can prove costly and may take much longer than it would for a html website. Approaches you can take to optimise your website are:
- Starting a link building campaign; amassing thousands of high quality links from relevant websites
- Create a HTML section on the website to contain information from the flash file
- Utilise social media & networking
- Create satellite sites
It is possible to optimise a flash website, but it’s unlikely the website will rank as highly as a html website due to more content being available to search engines to find. So if you are going to optimise your flash site then plan ahead and seek advice from SEO companies, but beware, if they tell you that flash websites are just as easy as html sites then they are lying, put the phone down and move on to the next one.
Tags: Flash, Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques, Social Media, Social Networking, Website Design
Posted in Search Engine Optimisation, Search Engine Ranking, Website Development | No Comments »
Tuesday, May 4th, 2010
Every day I visit new websites in search of new information about search engine optimisation, Social Media, Social Networking, website designing, etc. and every day I come across an assortment of website designs. Some designs good, some designs bad, but the main thing I’m looking for is the content. Content is the life of your website/blog, without it there’s not much use wasting money on hosting any longer. The website may look awful but as long as the content is there then that’s all search engines care for, besides, since when have search engines had eyes? They are robots, they can’t see anything, only read it.
Of course the website must be navigational else search engines won’t be able to find, but that is beside the point. Don’t spend lots of money on a design for your website to then never get found by other people, concentrate on getting your SEO campaign perfected first (or close enough.)
Ensure that all the content you create for your website is search engine friendly. For example, spellings must normally be correct, the odd spelling mistake has been proven to be affective, but people may get lost in the translation if they have to read posts such as: “i wos riting a blog post out the otha day nd no1 liked it”, because you’ll only look uneducated to the vast majority.
So remember, spend time perfecting your websites SEO campaign first before you look into spending money on a better design for your website or to add new interactive features, because the money may end up going to waste which would be a shame as every website deserves a chance, no matter what the industry.
Tags: Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques, Website Design
Posted in Internet Marketing, Search Engine Optimisation, Search Engine Ranking | No Comments »
Monday, April 26th, 2010
Search engine optimisation determines whether your website will compete against other websites or not. Without SEO your website will be lost to the world and that means no matter how much effort you put into the design of your website it will go to waste whether you like it or not. The only problem with this is that some websites only concentrate on the SEO campaign and not on the websites design, which can affect the traffic level resulting in a waste of money. So how can you find the fine line to ensure your website reaches the level it should be to attract and keep visitors?
A website can rank highly for the best terms in it’s industry but that doesn’t matter if the website isn’t easy to use. I’ve come across websites in the past which have ranked number highly for my search queries but have been impossible to read, thus me moving on to the next website and so on. If this happens you will create a high bounce rate for your website which is not good. You must ensure it works correctly else you will lose a lot of traffic which you’ve worked so hard to attract.
Key areas to concentrate on in terms of design are navigation, accessibility and loading times. If your website can’t supply any of these three then it may as well seize to exist as it can become a nuisance using a website which is poorly designed. Ensure the linking structure on your website is easy to find and move around – if the navigation is like driving without a road then people will give up and move on to another website. Not everyone has the same benefits that we have, such as vision and hearing. By ensuring people with accessibility problems can still use the website will give your website a much better chance in attracting this audience. If your website loads slowly then people will give up and leave, it’s as simple as that. The quicker your website loads the better chance people will stay and a higher chance of ranking highly in Google SERP due to its recent announcement of determining page rankings by assessing page loading speeds.
If you have any other tips that can help people optimise the design of their website then leave a comment.
Tags: Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques, Website Design, Website Development, Website Optimisation, website performance, website seo
Posted in Search Engine Optimisation, Website Design, Website Development | 1 Comment »
Tuesday, March 16th, 2010
Dogs have always been known as man’s best friend, but recently blogs seem to have taken this title away from them. We have the option to choose whether we want to own a dog or not, but blogs have recently become a necessity not an option. Nearly every website has realised this and taken one on, but why?
They say that dogs begin to look like their owners, but who’s to say this isn’t the same for blogs? Your blog can be personalised the way you like it, changing the look and feel with features such as themes, widgets, etc. This gives visitors a better opinion of who you are and what the blog is about; either making it or breaking it in the process.
So what about a blogs needs? Dogs and blogs must be fed! Your not expected to force a juicy steak piece at your monitor, but you are expected to feed your blog with new information on a daily basis. You don’t want your blog to be that shaggy looking blog that noone wants to look at, right? The information you feed it with must be juicy to attract new visitors, the more visitors the better. This can help give your page a better standing against other blogs, you may even get the number 1 ribbon.
Fast forwarding a few months on, you’ve won the number 1 ribbon, what are you supposed to do with your new found glory? Promote other companies (or websites) with a linking structure! You’ve earned your place in the hearts of thousands (or maybe hundreds, whos to know?), websites are more likely to be clicked now you are trusted. A blog roll can help your website collect new visitors who may have never heard of you before, optimising two websites in one – You’ve just killed two birds with one stone.
Blogs offer search engine optimisation for your website, so remember, a blog isn’t just for blogging, its for your website.
Tags: Blogging, Blogs, Search Engine Optimisation, Search Engine Optimization, SEO, SEO linking, website behaviour, Website Design
Posted in Blogs | No Comments »
Monday, October 12th, 2009
One of the key mistakes that web designers make when building websites is the failure to include optimised title tags within the website coding. As they generally do not focus on search engine optimisation but instead on creating an aesthetically pleasing website, they could be forgiven for simply placing your company name within the title strings of your website.
Now…the problem with this is that you may have a fantastic website to look at but beneath the polished exterior, your website needs to operate like a well oiled machine. If you don’t take the correct measures to ensure the back end of your website runs as smoothly as the front end looks, all that hard work and money injected into designing your site will have been lost.
Here at Weblinx we take great pride in offering the help and assistance you will need to dominate the search engine rankings by correctly identifying your main keywords and adjusting each page of your site, so that each page is as unique and relevant as possible. Targeting products or services, Weblinx take great care and attention to create well laid out and easily identifiable coding that encourages search engine spiders to cache, with greater relevance, your entire site.
Basically stating the obvious now, choosing to create the right foundations for your site will have positive and long-lasting effects on your website, your hard-work and money spent on a great design remains uncompromised and above all search engines will begin to remember you for having a greater relevance over your competitors.
Using title tags, meta descriptions and well chosen keywords is the first step in creating the perfect search engine optimisation campaign for your business. Let Weblinx offer you our support and advice now and receive a free website health check today.
Tags: Keyword Analysis, meta descriptions, meta keyword, meta tags, Search Engine Optimisation, Search Engine Optimization, SEO, SEO campaign, SEO techniques, Web Page Layout, Website Design, Website Optimisation, website seo
Posted in Website Development | 3 Comments »
Tuesday, September 22nd, 2009
Here at Weblinx we continually redefine the art of applying successful website development techniques to provide the latest search engine optimisation campaigns for ourselves and our clients.
For us and many more companies out there, social bookmarking and similar platform based media entities have rapidly become not only part and parcel of our daily routine with the likes of Twitter and Facebook but are vastly assisting businesses wishing to maximise on their SEO methodologies.
Social bookmarking/networking websites such as Folkd and Digg offer great ways to expand your target audience, using the ability to file snippets of information about your company away, under tags or targeted keywords.
In addition to the wide array of ethical and clever SEO techniques that we utilise when applying our search engine optimisation skills to our clients websites, here at Weblinx we understand the growing importance that these and similar sites now have when reaching out to a wider audience.
Check back soon for more information on this subject and remember…please leave a comment and here at Weblinx we will happily reply. We look forward to your questions!
Tags: Internet Marketing, Keyword Analysis, Search Engine Optimisation, Search Engine Optimization, Search Engines, SEO, Web Page Layout, Website Design, Website Optimisation, website seo
Posted in Search Engine Optimisation | No Comments »
Friday, September 18th, 2009
On the 6th October we will be attending the fantastic Business & Technology Show North West 2009 at Aintree Racecourse in Liverpool. Amongst some of the leading companies in the UK, Weblinx will be there discussing our latest advances in search engine optimisation, Internet Marketing and website development techniques.
The Business & Technology Show North West 2009 is one of the key ‘free to attend’ exhibitions to visit this year and offers to provide a host of experienced professionals offering their services and assistance within the many seminars being held this year.
The exhibition, comprising of companies from many different industries, is aimed at providing a range of features to certainly appeal to almost any type of business but will focus on looking at how businesses currently operate and offer ways to improve their performance, to become more cost effective and efficient.
Weblinx will be on hand to discuss great improvements within search engine optimisation techniques and look forward to offering professional and experienced assistance and guidance to visitors.
Our no-nonsense, jargon-free discussions reflect the way in which we do business, providing high quality SEO campaigns and the correct and ethical assistance and advice in simple, basic English. We are eager and excited to meet you at this years Business & Technology Show North West. See you there!
Tags: Business Exhibitions, Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, Website Design
Posted in Weblinx Exhibitions | No Comments »
Monday, September 7th, 2009
The first thing you should do when search engine marketing your website is target your local areas. This is clever internet marketing and you will find it a lot easier getting results on search engines when targeting local areas as not many websites are targeting your local area as opposed to the general search term relative to your industry – an example is if you were a plumber and live in London don’t try and target the word ‘plumber’ rather target ‘plumber in London’. Using Google maps is a great way to get your business listed on page one Google when the services you are marketing are coupled with geographical areas. The beauty about Google maps is that it is a free service so a clever way to get a free internet marketing service that gets you listed on page one. there are many ways to be more clever when marketing online and we will provide all the tips you need.
Tags: clever internet marketing, Google Maps, Internet Marketing, marketing online, Website Design
Posted in Internet Marketing | 8 Comments »
Thursday, September 3rd, 2009
Before commencing with your website design it is important to first know what key phrases you want your website to be found under on the search engines. You will need to create folders on your website and these folders need to be called something and there is nothing better than calling them the search term you want to be found under. This is a crucial tip for search engine optimisation for be a success for your website. A key word analysis helps you determine what you will call your headers, what will go into the meta data and title strings complimented with content on page incorporating the search terms in the coding
Tags: Keyword Analysis, Search Engine Optimisation, web design, Website Design
Posted in Website Design | No Comments »
