Dogs have always been known as man’s best friend, but recently blogs seem to have taken this title away from them. We have the option to choose whether we want to own a dog or not, but blogs have recently become a necessity not an option. Nearly every website has realised this and taken one on, but why?

They say that dogs begin to look like their owners, but who’s to say this isn’t the same for blogs? Your blog can be personalised the way you like it, changing the look and feel with features such as themes, widgets, etc. This gives visitors a better opinion of who you are and what the blog is about; either making it or breaking it in the process.

So what about a blogs needs? Dogs and blogs must be fed! Your not expected to force a juicy steak piece at your monitor, but you are expected to feed your blog with new information on a daily basis. You don’t want your blog to be that shaggy looking blog that noone wants to look at, right? The information you feed it with must be juicy to attract new visitors, the more visitors the better. This can help give your page a better standing against other blogs, you may even get the number 1 ribbon.

Fast forwarding a few months on, you’ve won the number 1 ribbon, what are you supposed to do with your new found glory? Promote other companies (or websites) with a linking structure! You’ve earned your place in the hearts of thousands (or maybe hundreds, whos to know?), websites are more likely to be clicked now you are trusted. A blog roll can help your website collect new visitors who may have never heard of you before, optimising two websites in one – You’ve just killed two birds with one stone.

Blogs offer search engine optimisation for your website, so remember, a blog isn’t just for blogging, its for your website.