Search engine optimisation (SEO) is made up of many different sections, meta data, linking, alt tags, title tags and more. The issue that I’ve noticed recently is that some sections are being ignored due to recommendations by other websites. The problem with so many recommendations floating around the Internet is that it is hard to find the truth from the false. Linking has always been a vital part of an SEO campaign, but recently websites have started to spend more time on other things such as creating new content and less time on getting internal and external links.

It is true that Google frowns upon purchased links and spamming, but it doesn’t mean it isn’t possible. By obeying certain methods you will be able to get a high quality linking structure for your website which will help you much more than concentrating on fixing little things such as missing alt tags or adding new meta data on pages. By submitting keyword-optimised articles to a variety of news websites, getting involved in social media marketing, or implementing a Google News feed you are able to legitimately build links which will avoid your website getting penalised by search engines.

When contacting websites to request link swapping you must ensure the websites page ranking is of good quality. By using websites with page rankings of 0,1 or 2 you needn’t bother, it won’t do much for your website. By aiming for highly ranked websites you will have a much better chance of getting a higher page ranking yourself. It doesn’t matter if it’s only 1-2 websites, if they have a high page ranking then they will do your website a huge favour.

It’s easy to get plenty of links to your website once you know how, but it’s also easy to forget where your links exist. It’s essential you monitor all your links to ensure they all go to existing pages on your website, any broken links can affect your SEO campaign which means all the time spent on building links has gone to waste. If any of your links appear to be broken then it’s recommended you either contact the web master to fix the link or create a 301 redirect to another page.

Don’t believe everything you read on the web, not everyone is as clued up as others which will effect your website if you don’t research techniques thoroughly before using them.