It has been confirmed by Google that they have now updated their search index with their system named “Google Caffeine”. For a while it has been speculated whether it would be released worldwide and what it would bring to the search engine optimisation (SEO) industry, but now details have been announced by Google it is much easier to understand what can be done in terms of SEO.

“Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.”

This means only one thing, fresh content is a must! By using services such as blogs you are able to keep your website updated with new content as frequently as you desire. The more relevant the content is to your chosen keywords the better your chance of ranking highly in Google’s new search engines results pages.

It is recommended that you now think about hiring an experienced copywriter as they will be able to create fresh and relevant content for your websites helping optimise your website more than ever. It has always been known that fresh content is required to help SEO chances, but now Google are able to find new pages quicker it has never been more important to make sure new content is created as often as possible.