It was announced not so long ago that Microsoft were to pump millions into an advertisement campaign to compete against Google with their very own search engine, Bing.

Nielsen Wire released stastical data for Bing’s market share, proving to be their best market share ever in February 2010. The information showed that Bing are now two percentage points from Yahoo after a surge in Bing’s numbers which means search engine optimisers should pay close attention if they are to capatalise on this new phenomenon.

Bing are still far from being the most used search engine by a long shot, with Google having nearly two-thirds of the U.S. search market, but that doesn’t mean they can’t settle with second place. With a strong advertisement campagin they have put in place in the UK, it shouldn’t be long before the two percent between Bing and Yahoo is diminished.

So if you’re a search engine optimiser and want to use this information to your advantage, it’s suggested you make your move now before it’s too late.