A few tips when advertising with banners on websites as another clever internet marketing benefit. Do not expect heaps amount of traffic as banners are mainly there for branding awareness. To gain the most out of banner marketing the best scenario to be in will be to have the only banner on the page and to have the banner exclusive to you (do not rotate with other companies). Have the banner designed as a flash banner to gain get the attention of the end user on page. Try and agree on a one off fee as cost per click or cost per impression as there are ways to drive nonsense traffic through to an advertising spot to make up the numbers. Banner advertising is a great way to compliment search engine marketing in the search engines and advertising with sponsored links