If your running a search engine optimisation (SEO) campaign on your website then it’s important to track your progress. By being able to see certain statistics such as number of visitors or page views you are able get a better idea of what people think of your website and whether it needs improving at all. The best way to track statistical data from your website is using Google Analytics.
Google Analytics is easy to setup for your website and once you have an account setup and the tracking code has been added to your website you are able to do things such as set goals. Goals are very useful as they can help you make decisions through data collected from your website and by being able to see how people react to different pages on your website you can capitalise instantly before a running trend appears. There are different goals you can set for your website, whether it’s purely for advertisement or an ecommerce site, you can utilise them to your advantage.
- If a contact form exists on your website then you can track how many people contact you using the online form. The best way to do this is by creating a thankyou page which will be displayed once the contact form is used. The thankyou page would then be used to count how many people have used the contact form.
- If you have documents available for download then by tracking which documents are downloaded the most you are able to see which is most popular. You can then place the download around the website in better areas for your visitors to find.
- If you have an ecommerce website then by tracking visitors through the payment process you are able to see how many people opt out and then make changes to avoid this happening next time.
Don’t miss out on an opportunity to help your website improve, create an account on Google Analytics and set up some goals now.
