Archive for July, 2010

Why You Should Consider Internet Marketing

Monday, July 26th, 2010
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When it comes to managing a business the one thing that you should always be on the look out for is how to help your company evolve further. The problem with this is that it can become costly to try and compete against bigger businesses which is why a lot of companies remain small to retain most of the profit they make. What companies don’t realise is that their gross income will hardly ever increase if they don’t invest in new markets.

Because the Internet is constantly evolving and becoming part of our daily lives it’s no surprise that Internet marketing is an area which shouldn’t be ignored. One of the reasons companies don’t invest their money in Internet marketing is usually because they don’t understand the benefits they can gain from it. The easiest way to discover how popular Internet marketing is by looking at adverts by other companies – if they have a website they have invested money in Internet marketing.

So why should you consider Internet marketing other than the fact that it is one of the biggest markets available? Because it is much cheaper than the traditional form of marketing it is much more appealing to smaller businesses who want to promote themselves online. By using money to create a website, publish press releases, manage pay per click advertisements and purchase links every company has just as much chance at becoming popular in their industry.

The easiest way to get your company online is by using companies such as Weblinx as they usually have contacts they have become friendly with through the time they have been running. Not only do they know what to do and who to do it but they will also save you money you may lose through inexperience in Internet marketing. Take your time when looking for a company to work with as some may offer cheaper prices but the benefits will not be as high as companies which quote higher prices.

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Break The Internet Marketing Mould With A QR Code

Friday, July 23rd, 2010
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As technology has evolved so has many other markets that exist today including Internet marketing. One of the sectors that is involved in Internet marketing is the use of advertising online so it’s no surprise that more innovative approaches to attracting audiences with the use of the web are available today. One approach to attract individuals in a more creative manner is the use of a QR code. QR codes were originally created to track parts in vehicle manufacturing but is now known to be used much more commercially by brands such as Pepsi who displayed the code on individual cans. Because QR codes aren’t part of our daily lives they often persuade people to double-take when the QR codes are noticed which is why they are a perfect for promoting brands by straying away from the usual viral marketing schemes such as online videos, social media profiles, etc.

QR codes can be used in different ways and usually target mobile phones which are able to translate QR codes. Because smart phones are taking over the mobile phone industry more and more people are able to scan QR codes which is why now is the perfect time to use QR codes before they become a thing of the past. QR codes can open up web pages, ring mobile numbers, display text and even send text messages to specified numbers with specified text. By involving your QR code in places such as banners, videos and even in website backgrounds you are able to give your QR code maximum exposure which is ideal to make it become viral.

Your QR code doesn’t just have to remain online either; you can include it in items such as business cards, posters, leaflets, etc. Remember, not everyone will find your QR code through the web so by targeting any areas possible through traditional techniques you are able to merge both the online and offline world together. You don’t just have to make the purpose of your QR codes obvious either, you can send people on scavenger hunts which will result in rewards. By giving people reason to use your QR codes you are more likely to give your brand an edge over your other competitors which is likely to gain much more revenue.

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Try out our QR code; point your mobile device with a program capable of reading QR codes open at our image which should direct you to our website.

Edinburgh

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Internet Marketing Lesson: Wax On, Wax Off

Tuesday, July 20th, 2010
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Due to the recent trend in “Karate Kid” I saw it only fit I try to create a post which relates to the film. Luckily enough for me not only was I able to create a post relevant to the movie but also to search engine optimisation (SEO) too. If you’re wondering how the quote “Wax on, wax off” can relate to SEO then allow me to explain – you may learn a thing or two, grasshopper.

When making your website search engine friendly you must bare in mind that once you’ve applied the foundations they aren’t permanent forever. You should always be looking to tweak the SEO to meet new standards which may appear as time passes by. Content such as keywords, descriptions and pages may begin to gather dust as the website ages which is when it is ideal to perform the wax on, wax off technique.

So what is the wax on, wax off technique? On the film “Karate Kid” Daniel is asked by Mr. Miyagi to wax his car with a motion he is demonstrated. To wax a car you must apply the wax, remove the wax correctly and then apply the wax once again, etc. This same process can be used with the SEO on your website. By removing the content which has existed since the start of the website and replacing it with new material you are able to give your a website a fresh appearance to search engines. Be sure you don’t remove all your SEO as this can affect your current positions, especially if you are ranked high on search engines already.

This technique is only ideal if your site is not ranking high enough for your chosen keywords. If you are on page 1 it is not recommended you attempt this and concentrate on gaining new links to your website instead or adding more pages with new content on your site.

wax_on_wax_off

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Get Your SEO Blogger Posts in Search Engines

Monday, July 12th, 2010
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For those who don’t know what Blogger is – it is a service offered by Google which allowed anyone to create a blog and post on it. It has been proven that blogging is beneficial for search engine optimisation (SEO) which is why services such as Blogger are popular.

When posting on blogger it can take a while for the posts to appear in search engine result pages, even when they have been pinged. One of the reasons this may be is because the URL used for the blogs commonly uses http://example.blogspot.com which may effect the strength of the blog and blog posts.

Fortunately if this is the case then it can be easily resolved by purchasing a domain for your blog. The more relevant the domain is to your blog the more effective your blog will be. We (Weblinx) have in the past used this process with success which is why I recommend you also do this. Not only will this increase your chances of having a more succesful blog but it also looks good for visitors.

If you don’t want to spend money on buying a new domain for your blog then installing an on-site blog may be the way for you to go. Services such as Wordpress are available for you at no cost which prove to be highly successful when it comes to SEO.

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Your URL Structure Can Affect Your Blogs SEO

Friday, July 9th, 2010
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When creating posts through blogging services such as wordpress you may notice that the URL contains a partition of the post title by default. This can affect SEO chances if the title is extremely long because search engine such as Google, Yahoo! and Bing will take into account the excessive use of words and weaken the strength of the URL. This is bad if websites are using a blog to help their SEO chances.

Not to worry though – this problem can be resolved easily through the editing post section of your blogs wordpress admin control panel. You can edit the permalink of your blog posts when creating a new post by clicking “Edit” beside the permalink displayed beneathe the title text box. You can also edit current posts permalinks through the post section of your admin panel but this isn’t recommended as this can break the current links created.

I recommend you aim to cut the permalink down as short as possible if you are trying to aim for a certain keyword as this will give your URL optimum strength.

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Internet Marketing Consists of Social Media, Social Networking and?

Wednesday, July 7th, 2010
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When it comes to Internet marketing most businesses think areas such as social media and social networking are what it is all about. What they don’t realise is that these two areas are only the beginning of what makes Internet marketing a success. Internet marketing is another way to help companies market products and/or services over the web to a worldwide audience at a cheaper budget compared to traditional advertising.

So what else does Internet marketing consist of that others may not know of? One arae which is extremely popular on the Internet is the use of e-commerce websites. E-commerce websites are traditionally used to sell stock over the Internet which would then normally be delivered to the buyers address. Most companies who sell their products in shops will own an e-commerce website because some people may not be able to access the shops. By giving people the chance to purchase items over the Internet excuses such as “I can’t get there” or “I can’t fit all that stock in my car” are eliminated.

Another area which Internet marketing consists of is affliate marketing. Affliate marketing is typically a form of advertisement by another company which allows both parties to receive money from any customers. The way affliate marketing works is company  A is selling products and/or services will ask company B, C, D or more to market for them on their website or any way they can think of. If any customers come through though company B for example then they are rewarded. For traditional advertising this could be including articles in company newsletters, newspapers, etc.

The reason Internet marketing is such a huge factor when it comes to companies is because almost everybody in the world uses the Internet. By being able to market to a huge audience with a small budget any company has the opportunity to build a reputation online. Of course companies with much bigger budgets are more likely to be successful but by utilising Internet marketing strategies correctly small companies are capable of owning just as much money.

Through experience I recommend you spend time researching Internet marketing and discover how your company can benefit from it. With so many success stories available through websites it is clear that Internet marketing is the way to procede if you haven’t already. Companies such as Weblinx are available to help you begin a successful Internet marketing and maintain it.

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Keyword Research is Vital for SEO Blog Posts

Wednesday, July 7th, 2010
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If you post regularly on a blog like myself then you will understand that the only way to attract visitors is by creating and publishing interesting posts. The better the posts the more likely your blog posts will be successful. The struggle with creating blog posts is that it’s hard to always write about what people want to read, so how can you encourage people to visit your blog and read your posts?

By doing the correct keyword research into the industry you write about you will be able to discover the main keywords people use. By spending time reading what people publish on their blogs you are able to find out what people want to read about and recommend to their friends (through the use of retweets, Facebook sharing, Diggs, etc.)

To use the keywords that people search for the most in your industry isn’t a difficult task. The only thing you must make sure of is that the post is relevant to the title. Search engines such as Google, Yahoo! and Bing analyze blog posts to ensure they are consistantly relevant at all times. By placing the keywords you have discovered are most popular in your title you are more likely to attract visitors than you would with a title that may be relevant but is hardly searched for.

Weblinx for example uses certain keywords such as SEO, search engine optimisation and Internet marketing as these are all highly search keywords. It has been discovered that the keyword Internet marketing is one of the most successful keywords used in our blog posts as hits on the website are a lot more than they are when using SEO in titles.

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5 Tips for Internet Marketing

Monday, July 5th, 2010
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For a while different authors from Weblinx have been posting tips and tricks we have used to optimise our website and client websites. Each post has had it’s fair share of views and comments which have mainly been positive and if any comments were negative we learnt from our mistakes and tried harder to impress.

The problem with blogging is that after a while our posts vanish into deeper pages within our blog which are left to gather dust as our new posts become centre of attention. To give new and previous visitors the chance to see these past blog posts again I have compiled a list of 5 past posts which will help you:

  1. Internet Marketing is Where Your Money Should be
    This blog post explained how Internet marketing can help your company evolve with the help of services such as social media.
  2. Your Industry Determines Your Social Media & Networking as Well as SEO
    Find out how your industry can determine the way you use SEO on your  website and social media & networking to help your company grow on the Internet.
  3. Internet Marketing for Social Networking
    Discover how social networking is great for Internet marketing when it comes to your companies reputation on the web.
  4. Experienced Copywriters Can Assist Your Internet Marketing
    Learn how employing experienced copywriters can help when it comes to assisting your Internet marketing.
  5. Internet Marketing for Dummies
    Learn differnet tips and tricks for your companies Internet marketing campaign.

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