Archive for the ‘Blogs’ Category
Monday, July 12th, 2010
For those who don’t know what Blogger is – it is a service offered by Google which allowed anyone to create a blog and post on it. It has been proven that blogging is beneficial for search engine optimisation (SEO) which is why services such as Blogger are popular.
When posting on blogger it can take a while for the posts to appear in search engine result pages, even when they have been pinged. One of the reasons this may be is because the URL used for the blogs commonly uses http://example.blogspot.com which may effect the strength of the blog and blog posts.
Fortunately if this is the case then it can be easily resolved by purchasing a domain for your blog. The more relevant the domain is to your blog the more effective your blog will be. We (Weblinx) have in the past used this process with success which is why I recommend you also do this. Not only will this increase your chances of having a more succesful blog but it also looks good for visitors.
If you don’t want to spend money on buying a new domain for your blog then installing an on-site blog may be the way for you to go. Services such as Wordpress are available for you at no cost which prove to be highly successful when it comes to SEO.
Tags: SEO Blog
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Friday, July 9th, 2010
When creating posts through blogging services such as wordpress you may notice that the URL contains a partition of the post title by default. This can affect SEO chances if the title is extremely long because search engine such as Google, Yahoo! and Bing will take into account the excessive use of words and weaken the strength of the URL. This is bad if websites are using a blog to help their SEO chances.
Not to worry though – this problem can be resolved easily through the editing post section of your blogs wordpress admin control panel. You can edit the permalink of your blog posts when creating a new post by clicking “Edit” beside the permalink displayed beneathe the title text box. You can also edit current posts permalinks through the post section of your admin panel but this isn’t recommended as this can break the current links created.
I recommend you aim to cut the permalink down as short as possible if you are trying to aim for a certain keyword as this will give your URL optimum strength.
Tags: Blog, SEO
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Wednesday, July 7th, 2010
If you post regularly on a blog like myself then you will understand that the only way to attract visitors is by creating and publishing interesting posts. The better the posts the more likely your blog posts will be successful. The struggle with creating blog posts is that it’s hard to always write about what people want to read, so how can you encourage people to visit your blog and read your posts?
By doing the correct keyword research into the industry you write about you will be able to discover the main keywords people use. By spending time reading what people publish on their blogs you are able to find out what people want to read about and recommend to their friends (through the use of retweets, Facebook sharing, Diggs, etc.)
To use the keywords that people search for the most in your industry isn’t a difficult task. The only thing you must make sure of is that the post is relevant to the title. Search engines such as Google, Yahoo! and Bing analyze blog posts to ensure they are consistantly relevant at all times. By placing the keywords you have discovered are most popular in your title you are more likely to attract visitors than you would with a title that may be relevant but is hardly searched for.
Weblinx for example uses certain keywords such as SEO, search engine optimisation and Internet marketing as these are all highly search keywords. It has been discovered that the keyword Internet marketing is one of the most successful keywords used in our blog posts as hits on the website are a lot more than they are when using SEO in titles.
Tags: SEO, SEO Blog
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Monday, June 7th, 2010
If your company is pumping money into an Internet marketing strategy it may be advised to hire an experienced copywriter, according to Tori Hywel-Davies of the Liverpool Daily Post. This is to help ensure that all text displayed on your website is easy to read and creates the correct messages wanted.
By having content which is both fresh and gripping your website is much more likely to perform better in terms of search engine optimisation (SEO) standards. It is said by Google themselves that by composing compelling content is the main factor to remember when optimising a website to rank highly in search engine results. This will help assist in creating a better reputation for the website as it is much more likely to draw readers attention resulting which will result in recommendations amongst friends.
“As any professional writer will know – that is, one who understands how to work online media and the meaning of brand strategy – there’s a true skill in getting it right,” Ms Hywel-Davies explained.
By doing the appropriate research into what content should be displayed on your website you have a better chance in acheiving high positions in search engines for your chosen keywords. There are hundreds of factors to take into account when creating content for your chosen keywords but this will happen through trial and error. Don’t be reactive be proactive, by frequently updating your content through features such as blogs you are able to give your website a fighting chance against other websites with similar keywords.
Tags: Copywrite, Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques
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Friday, June 4th, 2010
Are you setting up a blog for your website but don’t know where to start? If this is the case then you’ve come to the correct place. Having experience in creating blogs I have come across 2 different services which are worthy of your time. But before I explain which services you can use and why, I would first like to explain why you should create a blog in the first place in case your not completely convinced it’s right for you.
Blogging has been around for years and was once known as Internet journalism but as time has progressed so has blogging itself, such as who owns blogs and who posts on blogs. Blogs allows you, the author, to post content relevant to your blogs chosen industry and gives you a voice amongst many others. This means you are able to offer your own knowledge to readers and in return receive a nice flow of traffic to your blog. The better and more relevant the content in your posts the better your chances at getting a high traffic rate to your blog.
So back to the services. Both services are free, one being for novices with the least amount of Internet skills and the other being for more experienced computer users. These services are called Wordpress and Blogger. Each offers different features to users of the services, blogger being a much simpler blogging platform and Wordpress being a much more complex and diverse blogging platform. The biggest difference between the two is why you should own both, blogger is an off site blog which is hosted by Google whilst Wordpress is hosted on your own server. This means you are giving your website a huge support towards it’s search engine optimisation attempt.
Blogger is a simple service which requires a registered account through Google. The blog doesn’t take long to set up and once created is easy to post on. The purpose behind owning a blog through blogger is due to it’s capability of containing links. By pointing links towards your website you are able to give your website a decent linking structure as long as you regularly update your blog with new content.
Wordpress is a better service for both posting and customisation. As Wordpress is capable of being modified it gives admins the chance to give readers a better experience by using themes and plugins. As a huge number of both themes and plugins exist any industry your blog aims for can match which means you will always have just as much chance as any other blog to be successful. Not only is it good for customisation but because Wordpress can be used to submit posts to Googles news results your posts have a better chance at being discovered by readers.
Don’t choose just one and work on that only, by owning two different blogs you are able to give your website more exposure by submitting fresh content regularly. The more frequent posts are created and published the more search engines will visit both the blog and the website (through added links on the blogs).
Tags: Blogger, Blogs, Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques, Wordpress
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Friday, June 4th, 2010
Have you ever wondered what a search engine optimisation (SEO) blogger does daily to gain a decent amount of traffic? Well I’ll give you an insight into what I do every day to ensure that readers get the content they want. It’s nothing special so don’t expect fireworks but by being able to understand what a successful SEO blogger does may assist yourself when it comes to blogging.
I begin my day by signing on to my wonderful computer. The first thing I do once I’m signed in is to check my emails to ensure I’ve nothing flagged up for the day. Nothing? Great! On to the blogging it is. I check how the blog has progressed through the night by checking the traffic levels, whether anyone has retweeted, dug or liked a post and if anyone has commented on a post. Once I know how the blog has got on within my absence I open up Google and begin my searches for recent news which is worth publishing. The usual keywords I use when searching are “SEO”, “Search engine optimisation”, “Search engine optimization”, “Internet marketing” and “Web marketing”.
Once I’ve found a story worth posting on the blog I begin composing the post. I make sure the story is written in my own words to avoid being penalised for duplicated material as this will only affect the blogs SEO. I check the correct categories, tags and insert the relevant meta data into the “All in One SEO Pack” plugin. One last check through to correct any spelling mistakes and it’s time to publish it.
Once the post is on the blog I then retweet the post, like it, digg it and social bookmark it. This gives the blog post more exposure to the public which means a better chance of gaining more traffic.
And then it’s just a case of rinse and repeat. It’s not difficult if news is available to reword and make your own story but when nothings available it’s a case of creating posts from your own knowledge which can be a difficult task if there’s nothing to post. But you must ensure you have a post done for everyday of the week if possible. The more times you post the more times search engines such as Google will crawl your website for new content which will give your website a higher trust factor which is required when it comes to SEO.
If your work pattern is similar or different then let me know in the comments, it’ll be good to hear how other SEO bloggers work.
Tags: Blog, Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques
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Thursday, June 3rd, 2010
By composing relevant content for your website you will help increase your chances of ranking highly in search engine result pages. This is because relevant content is vital if you using search engine optimisation (SEO) with your website. The problem with websites today is that they don’t realise that composing relevant text is fine for SEO but there’s plenty of other content you can use on your website to strengthen it further. Media types are as follows:
By ensuring that you use different content you are able to add more information to your website which means visitors don’t always have to read through paragraph after paragraph. This has huge potential in grabbing peoples attention if done correctly as some people who visit the website may only look for images for example, just as some readers do when reading a newspaper. By giving more information in a user-friendly format you are filling any gaps that may exist without knowing. Remember, be proactive not reactive, if you give visitors a chance to complain you’ve realistically lost their interest already.
Tags: Blogs, Images, Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques, Videos
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Thursday, June 3rd, 2010
So you’ve spent a long period of time in composing a blog post for your blog and want the whole world to find it, read it and recommend it to others, cool, me too! But sadly not everyone knows how to give their blog post the best possible chance to be found by Internet users. Luckily for you I have a couple of search engine optimisation (SEO) tips you can follow to give your blog post the best possible chance it needs to gain publicity amongst the web through search engines and other websites.
- By posting at certain times your blog post will have a better chance to be found by people surfing the Internet. If you post at an incorrect time that not many people are searching for industry then your blog post will go to waste. The best way to discover when people are searching for your blog posts is by using tools such as Google analytics to analyse data such as what times people have read your posts the most. By finding a common trend in times you can use this to your advantage by posting before the time to allow search engines to crawl your post.
- By including a keyword in your meta title, description and keywords your blog will have a better chance at being ranked higher in search results such as news. This is because search engines such as Google use the title and description when displaying your post on the results. By ensuring you’ve got a keyword you want to be used when searching for your post is included in these areas will increase your chances of attracting readers.
- Promote your blog posts by posting links through social media, social networking and social bookmarking websites. The more links to your blog post the more chance you have of attracting readers. By basing your post in one area you’ve only got one chance out of thousands of other posts to be found, but by posting links to your blog post members on different websites will be able to find your post.
- Make sure your blog post is recent news and not old news. Most likely someone will have posted any old news already which means noone will really care for your post, but by posting fresh content you have just as much chance as anyone else to increase traffic to your blog.
By using these different techniques you will have a greater chance of getting your blog post found by people using search engines such as Google, Yahoo!, Bing and others. I don’t doubt for a second that there are other techniques available to promote blog posts, so if you have any others that I have not listed then please leave a comment, the more the better.
Tags: Blog, Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques, Social Bookmarking, Social Media, Social Networking
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Tuesday, June 1st, 2010
Do you own a Wordpress blog? If so then you have probably experimented with 1 or 2 plugins through the life of your blog. Through experience I have found it can be a struggle to find plugins which can help make Wordpress blogs better for both myself and visitors. To help assist you and your blog with your SEO I have composed a list of plugins for you to use to give your blog a better chance of competing against other blogs.
The first plugin I recommend you include in your Wordpress blog is ‘Akismet’. This plugin helps assist you in battling against comment spammers who recently have become much more frequent. This will help keep your posts strong in case spammers attempt to post comments full of links to external websites of their choice.
The second plugin is the ‘All in One SEO Pack’ plugin. By using this plugin you are able to add important SEO features to your blog to ensure it is search engine friendly at all times. There are plenty of settings that can be changed to your standards so you have complete control over what is added and removed from your blog.
A third plugin which is recommended to keep your blog social is the ‘Digg Digg’ plugin. This allows you to add different social media buttons which will post links from your blog on websites such as Facebook, Twitter, Digg and other websites. This is a way of both promoting your blog and also allows you to keep track of who is using what when reading your blog.
The fourth plugin you may wish to use with your blog is the ‘Google News Sitemap’ plugin. If your blog has been verified by Google to include posts in the news feed this plugin will help assist in creating a news sitemap for Google so your blog follows standards set by Google.
‘HTML Page Sitemap’ is the fifth plugin we use to ensure if search engines crawl our blog they are able to find all pages on our blog. This makes sure that all pages, no matter how deep, are crawled and added to the search engines result pages.
Lastly we use ‘SEO Smart Links’ to add links to each post automatically. This plugin is helpful in a huge way as it allows a list of sites to be added to it’s settings which will be added to new posts by searching for chosen keywords in the added list.
Each plugin is useful in a big way and has allowed us to take advantage of blogging. There is no question that there is more plugins which can help optimise Wordpress blogs, so if you know of any others that have not been listed then please leave a comment.
Tags: Blogs, Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques, Wordpress
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Tuesday, June 1st, 2010
Here’s a question for you, do you think blog posts are a good way to strengthen your search engine optimisation (SEO) campaign for your website? If you don’t believe they are then you’d be sadly mistaken. After months of posting on our blog we have notice a huge increase of traffic to both our blog and website. Some days have been better than others in terms of how many visits we have had, but by looking at our graph you can see where we began posting frequently (something you yourself should be doing on your blog):
As you can see, some weeks have been better than others when it comes to visitors. This is because of the material being posted by myself and other authors may not have been as good as other posts. The better the content the better the traffic, this means by posting relevant posts with appropriate titles and meta content will have a better chance of attracting readers than posts which have nothing of interest to web users.
So yes, blog posts are “all that” when it comes to SEO. The proof is in the pudding as some might say. The question is, what use is having people visit the blog when they should be visiting the website? By inserting links strategically you are able to give pages that may not be accessed as much a chance at being discovered by visitors. By posting frequently you will build trust with visitors, the better you are trusted the more likely you are to convert visitors from the blog to the website.
You may not be able to post frequently but by utilising a blog and posting as much as possible you have just as much chance at getting your website a higher traffic level than you once would. Don’t avoid this chance at gaining a higher popularity, we’ve discovered the benefits of blog posting and now it’s your turn to reap the rewards.
Tags: Blogs, Internet Marketing, Search Engine Optimisation, Search Engine Optimization, SEO, SEO Company, SEO techniques
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