The following are 4 key tips to ensure that your blog posts are Search Engine Optimisation (SEO) and Internet Marketing friendly.

1^st To begin with, make sure use your search terms in the title.

The title of the post is perhaps the most important aspect of the whole blog. This is because when Google reads a website to index it, it reads only from the code and the norm in HTML coding is that the title is placed near the top of the code. This will be one of the first elements of the code that Google reads and the way that Google works is that it generally assumes that elements appearing the earliest in the code are the most important.

Google doesn’t see any fancy layouts that a human might add through CSS or something similar so you can cleverly place the title in your post as long as in the HTML it is near the top of the code. Think carefully about what your title could be by trying to include your key search terms and strategically place them in your title as near to the front as possible but be warned, take great care not to make the title difficult to read or understand by humans because then the effort would be wasted. There’s no point in bringing extra traffic to your blog if people are just going to look at the title and then go elsewhere.

Keep to as little search terms in the title as possible. It’s rare that you will gain ranks with more than one or two search terms in the title. If you want to create rankings for another term then it is better to just write another blog post.

2^nd Linking is key

Google and other search engines look at a blog post and if the post has linking to it then the search engine generally assumes that the post has more authority than others. Don’t just assume that having links incoming will improve ranking, Google also looks at the words and links exactly.

Links to generic terms and services will not raise your ranking in the way that links to a specific branded product will. For example, you won’t receive a rank boost from linking through a site for “electric gates” like you would from linking to a worldwide known brand such as MacDonald’s or Coca Cola. It would be extremely difficult to get your post linking onto to brands like these but the principle is still there.

This way, a more popular site will be sending untold quantities of traffic to your blog post. Also place links within your post to other pages in your site. It will make a positive difference to your page rank but take care not to go over the top with it. This is because not only will humans on your post be put off by the constant links, but Google may also penalize you.

3^rd Tagging Moderation

Every good blog posting services allows you to add tags to your post. This is so that your post can be organized so that both search engines and humans can find what they’re looking for.

This can be good for page ranking but only if done correctly and in moderation. Placing your post into categories can help bring in traffic from people looking for other things in the same category as where your blog post is. However, take care when adding tags because if you add too many, then Google and other search engines may suspect you of trying to link to pages of no relevance through categories with the aim of boosting traffic.

If Google suspect your post and you of doing this then you will be penalized in the rankings.

4^th Research

Google is the most popular search engine in the world and this is why it would make sense to focus your efforts around Google. When attempting to figure out what to put as your key words or search phrases, if you’re unsure, Google can help.

There’s a web based program called “Google Insights” this can be used to identify what terms are more popular than others. In example, if you have a tattoo shop and you can’t decide whether to have “tattoo shop” or “body art shop” as your search terms, then Google insights can show you which of the two is more popular so you know what to go for.

This is free and can prove to be a very useful tool for helping you to make your blog post more SEO friendly.